About Dane
Hi, I’m Dane Crandon.
I like ‘running the numbers’, I love the challenges of business and I also like people. Go figure!
That I would become an accountant was always likely; but becoming this type of accountant?
Well, that sort of crept up on me.
A Desire We Probably Share
After meeting hundreds of clients, I became aware that they fell into two major groupings:
- The majority, who were captive to their business, and
- A small minority, who weren’t.
The first group were hostages; their businesses told them what to do and pretty much controlled their lives. It was a gun pointed at their head and it said, “You can’t!”
The second group owned their business and controlled their business – it did not control them. They lived in a way that caused circumstances to serve them. They were deliberate and perhaps even driven, but in a fulfilling way that empowered success and peace of mind.
These people were not held hostage. They were free!
Deciding that I wanted ‘what the second group was having’, a question began to burn within me:
“How do you have success, satisfaction and lifestyle?”
Attaining these things was my desire
A Journey of Learning
Back then, as a younger accountant, I began to pay close attention to those who were living the life I wanted. Sure, money helped, but their happiness was measured in more than that. The numbers mattered, but so did their perspectives and strategies.
These people planned differently, they assessed things differently, they prioritised differently, they made decisions differently, they responded to tax and business legislation differently. They employed specific skill sets, developed specific attitudes and relied on specific strategies.
These people were influenced by the rigours of taxation and business compliance – but they were not controlled by it.
When I started applying the skills, attitudes and strategies that I was learning, I began to see change in my own life.
New Life
With my first child on the way, I quickly realised,
“If I keep this up, I can be a dad who’s home for dinner. I can really be there for my wife. We can have good holidays. I can see my kids play sport, be there when they wake, be at the school assemblies and be able to discern their hearts as we talk before bed.”
I wanted that.
I got that.
My boys are now seven and nine. I coach their soccer teams and have done so for years. I get home in time to eat dinner as a family – and when my head hits the pillow, I know none of my team are nervous about their pay cheque.
Our Shared Success
Today, I have a six-person team. This talented hand-picked crew have a single purpose: they help me to help you.
I’ll enjoy the buzz of helping you. Sometimes it’s just minor tweaks that gets people there; often it’s massive, the accountant’s equivalent of being on Seal Team 6 and throwing flash-bangs before rescuing the hostages.
Regardless of the process, it’s consistently a pleasure!
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